Justin Bieber, Eminem Grammy Snubs Prompt Open Letter From Hip-Hop Brand Manager

'The awards show has become a series of hypocrisies and contradictions,' writes Steve Stoute in full page ad.
By Shawn Adler


Steve Stoute
Photo: Theo Wargo/WireImage

Ad man, brand manager and occasional consigliere to many of hip-hop's most powerful stars, marketing mogul Steve Stoute took out a full page ad in Sunday's New York Times Style Section blasting the Grammy Awards, its parent organizational, The National Academy of Recording Arts and Sciences (NARAS), and its president, Neil Portnow, for what he feels is both increasing irrelevance and possible malfeasance.

"Over the course of my 20-year history as an executive in the music business and as the owner of a firm that specializes in in-culture advertising, I have come to the conclusion that the Grammy Awards have clearly lost touch with contemporary popular culture," he wrote in the ad, which took the form of an open letter. "The awards show has become a series of hypocrisies and contradictions, leaving me to question why any contemporary popular artist would even participate."

In particular, Stoute focused on the relatively recent snubs of Eminem, Kayne West, and Justin Bieber, all musicians he believes have been unfairly beaten for awards by inferior artistic and commercial acts.

"We must acknowledge the massive cultural impact of Eminem and Kanye West and how their music is shaping, influencing and defining the voice of a generation," Stoute wrote of the two hip-hop superstars, adding of Bieber, "How is it that Justin Bieber, an artist that defines what it means to be a modern artist, did not win Best New Artist?"

While acknowledging in his letter that the most popular acts aren't always deserving of awards simply on the basis of their commercial success, of particular focus for Stoute is the seeming dichotomy between musicians the award ceremony chooses to honor and musicians the ceremony asks to perform.

"While these very artists that the public acknowledges as being worthy of their money and fandom are snubbed year after year at the Grammys, the awards show has absolutely no qualms in inviting these same artists to perform," he wrote. "Interesting that the Grammys understands cultural relevance when it comes to using Eminem's, Kayne West's or Justin Bieber's name in the billing [but not when handing out trophies]."

Not content to simply attribute these gaps to the general irrelevance or ignorance of the NARAS voters, Stoute goes on to suggest that performances are scheduled much more cynically and crassly, citing this year's Best Album winner Arcade Fire as an example of an act too serendipitous to be coincidental.

"What truly inspired the writing of this letter was that this most recent show fed my suspicions. As the show was coming to a close and just prior to presenting the award for Album of the Year, Arcade Fire performed 'Month of May' only to, surprise, win the category and, in a moment of sheer coincidence, happened to be prepared to perform 'Ready to Start'," he wrote. "Does the Grammys intentionally use artists for their celebrity, popularity and cultural appeal when they already know the winners and then program a show against this expectation?"

According to the official website of the Grammys, it would be impossible for anyone to know the winners of the various awards before the show, as they are delivered in sealed envelopes to the presenters by Deloitte Accounting.

The winners themselves are determined by several rounds of submission and voting, starting with a screening process where 150 "experts" ensure "that each entry is placed in its proper category."

From there, nomination ballots are sent out. Voters are encouraged to vote only in their area of expertise in addition to the four general categories, incidentally the same categories Stoute has the most problems with: Record Of The Year, Album Of The Year, Song Of The Year and Best New Artist.

The top five vote getters from this process are listed as the official nominees. Finally, ballots are sent out with the new, limited choices to determine a winner.

Not good enough, Stoute says, believing this system is possibly ripe for being corrupted.

"The National Academy of Recording Arts and Sciences hides behind the 'peer' voting system to escape culpability for not even rethinking this approach," he writes. "You are being called to task at this very moment, NARAS."

Representatives from NARAS have not responded to MTV's request for comment by press time.

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Source: http://www.mtv.com/news/articles/1658385/steve-stoute-grammys-new-york-times.jhtml

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Chris Cornell Filling In For Robert Plant On Led Zeppelin Tour? That's News To Him

'I have not been approached to fill in for Robert Plant on the Zeppelin tour, but that isn't to say I won't be,' singer says.
By Chris Harris


Chris Cornell
Photo: MTV News

Former Soundgarden and Audioslave frontman Chris Cornell has spoken out for the first time about rumors that he's been asked to fill in for Robert Plant on a proposed Led Zeppelin reunion tour. The trek would feature original guitarist Jimmy Page, original bassist John Paul Jones and Jason Bonham taking over on drums for his late father, John Bonham.

Cornell has been mentioned — along with Foo Fighters frontman Dave Grohl, former Van Halen frontman Sammy Hagar, White Stripes mastermind Jack White and Alter Bridge's Myles Kennedy — as a potential Plant fill-in. Plant has already said that he wouldn't take part in the tour.

"I have not been approached so far to fill in for Robert Plant on the upcoming Zeppelin tour, but that isn't to say I won't be," Cornell told MTV News. "I've heard that from about 200 people now, and it might be one of those situations where it's just an online rumor or it might be true. But if you see anyone from Led Zeppelin around, let me know. I think I should actually fill in for Jimmy Page on the Robert Plant/ Alison Krauss tour."

Cornell's denial comes just a day after Aerosmith guitarist Brad Whitford confirmed reports that frontman Steven Tyler recently met with Zeppelin for an impromptu jam session. "They did it for fun," Whitford said during an appearance on the syndicated show "Todd N Tyler Radio Empire." "I actually think Jimmy wanted Steven to come over and play a little bit because I think he was trying to light a fire under Robert."

Rumors of a Zeppelin reunion tour have abounded since the iconic band played a single reunion set last year at London's O2 Arena. Twisted Sister frontman Dee Snider added fuel to the fire last month when he revealed that the group was thinking of touring, with or without Plant.

According to Snider, the rest of the band told Plant, " 'We're all rehearsed, we're ready to go. Here's a gazillion dollars on the table. If you don't do it, we're going out with this kid [Myles Kennedy].' "

"And he can sing the sh-- out of Zeppelin," Snider added. "They're going to hope that Robert, at the last minute, will go, 'OK,' and step in."

In a recent interview, Jones told BBC Radio Devon that a new singer was being sought to take over for Plant. "We are trying out a couple of singers," he said. "We want to do it. It's sounding great, and we want to get on and get out there."

But Jones insists that he, Page and Bonham aren't interested in finding a Plant clone. "It's got to be right," he said. "There's no point in just finding another Robert. You could get that out of a tribute band, but we don't want to be our own tribute band. There would be a record and a tour, but everyone has to be onboard."

Of course, even if Zeppelin were to approach him, Cornell might be too busy to take over vocals for the band. His upcoming Timbaland-produced solo LP, Scream, will be released within the next few months. Cornell told MTV News last month that some of his fans might consider Scream something of a departure, but he doesn't see it that way.

"It makes me happy that there's this perception that I have a group of fans that I'm now sort of throwing a curve at and what their reaction will be," he said. "But I've been in this situation so many times already. When I put out [1999's] Euphoria Morning, my main goal was to create an album that sounded like nothing I'd done in Soundgarden, and I did that. I also had that with Temple of the Dog, where I showed up with songs that weren't necessarily riff-based. And then, of course, the pairing of me and members of Rage Against the Machine had everyone sort of speculating about what that would sound like.

"It feels like I've done this so many times that when it's presented to me as being a departure, I feel that's a misconception," he added. "I feel like that's my theme at this point."

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Source: http://www.mtv.com/news/articles/1598367/chris-cornell-debunks-led-zeppelin-rumors.jhtml

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